Archive for the ‘Web Development’ Category

Personas for Redesign

Friday, August 12th, 2011

I’ve been tossing around ideas for personas – currently I have two solid users: those who want to know more about me because they wish to hire me or want to get to know my skills to help establish freelance contracts; and those who already know me, or have met me as part of the local tech/ design scene and wish to keep up professional contacts and read my blog.

John – Agency Creative Director

  • 38 years old, married with children and a dog – enjoys painting in his spare time.
  • John has been the creative director of a mid-sized agency for 3 years.
  • John’s looking for an online portfolio, attention to detail, and some idea of style and taste.
  • In addition to creative samples, John wants to see a good knowledge base, experience, and contact information .
  • John spends a fair amount of time on the Web and as such can appreciate good design and the latest trends both in Web development and design. He speaks the lingo and is on the forefront with best practices to fulfill a wide variety of customer/ client needs.
  • John takes an analytical, critical approach to sites. The need to find information quickly and effectively is important as he is constantly judging the interface.

Andrea – Local Web Designer

  • 31 years old, has a boyfriend and a cat – enjoys indie music and good beer.
  • Andrea is a local tech/ design geek who keeps up her relationships in the industry.
  • Andrea enjoys reading tech and design blogs (mostly through her Google Reader) to stay on top of the latest tools of her trade and also for inspiration for her next design.
  • Industry news is very important and she keeps up with what’s happening with her peers by attending several professional events as well as discussions online. Beer Summits are her favorite.
  • She is most likely to find a new blog to read through her contacts in the industry or through meeting with the authors at professional meetups

Any and all thoughts are welcome, I’m still kind of fleshing the personas out as I begin to focus on a new information architecture that I’ll post within the next few days. I’m still looking to see if, in fact, I need another persona or if these two would capture the majority of those who would look at my site.

Watch this space

Saturday, June 25th, 2011

I’ve started work on a redesign of everything.

I don’t just mean this site, but my resume, my cover letter design, my branding, my business cards, invoices, my Tumblr, my Twitter, everything.

I’ve not gotten to really get involved in my personal projects in a while so I’m deciding that I’m going all out on this project. I want to model everything after early-mid 1960s style ‘golden age of air travel’. I love the aesthetic that was produced at the time, but more importantly I love the concept of a user experience I’ll never be able to enjoy.

Air Travel used to be grand: everything was branded just so, every need was catered to, and the airlines encouraged an experience rather than just a service. I wasn’t alive to enjoy it, so I’m sure I romantize the experience a bit; but I’m enthralled with all the good design from huge companies really pouring money into a hard sell. I wish more companies would put that kind of money into their user experiences again, but with travel, sadly, I worry those days are long long gone never to return. Flying is now an uncomfortable chore, a thing you have to remove clothing to do, something that makes you feel flustered, and generally user-unfriendly.

I’m looking through lots of old inspiring tags, boarding passes, and materials from that era, trying to pick out graphic design elements that I can put my own twist on, update and make modern. I want to showcase how important every facet of the user experience was to the continued success of an industry and hopeful the exercise will make me a better user experience designer for it.

I’ll post wireframes, sketches, personas, and designs as I make them, so watch this space for big changes!

stfu, noobs

Thursday, April 22nd, 2010

A conversation transpired the other day in which a colleague of mine remarked that he’d had it with “hacks” in our industry – that is, those who call themselves developers and designers but still use recycled code, un-secure scripts, and kludged together markup. He complained that there should be an education requirement (like that of doctors, lawyers and engineers) and that the lack of professional underpinnings was killing our industry. He argues:

“There’s such a low entry level to our industry, all you need is photoshop & wordpress to build a site”

“… [T]here are hacks in the webdesign/deve industry (like other industries) and education would help weed them out.”

“Anyone can participate even if they’ve never built a site before or their a seasoned vet.”

These arguments (and I hear them frequently amongst professionals in my field, especially after a few years of making a good, honest living doing this) are worrisome to me. I myself did not earn any degree in my industry (for those that don’t know: I have a B.S. in Microbiology and Immunology. NOT Web development. NOT Advertising. NOT Computer science.) and in fact, most of my most trusted colleagues didn’t either. Ours is a very, very young industry and we should do well to remember that our pioneers are not so old yet. Even surgery was once the domain of the barber. I think the low level of entry is amazingly effective in bringing in new talent who really want to understand and change the industry in new and powerful ways. What first got you into the Web field?

Education, to me, seems a horrifyingly poor way to “weed out” those hacks in the industry. High-powered ADAs who help put away mass murders, rapists, and pedophiles went to law school. The ambulance chasers and DWI-Dudes also went to law school. Education seems to be a rather poor way to separate the hacks from the pros – there are plenty of diploma-factories out there who are all to happy to give you a slip of paper giving you a degree in “Web Paging” in exchange for cold cash. The education is nice, but it’s my belief that Mark Twain was right: “I have never let my schooling get in the way of my education.” I myself teach classes on development and accessibility, I give back by posting on forums and message boards, I try to attend meetups and conferences to learn and share my knowledge with others because it keeps my skills sharp as well as opening me up to learn something from those with different life experiences.

The last point really gets under my skin. I feel that an argument like this is birthed from time removed from a time when the professional was starting out. I will be the first to admit I came in through the hobby and hacker route – I was a little script kiddy doing my best. I learned from stealing source code, playing with scripts from other sites and honestly hacking crap together until I understood how it worked. Tim Berners Lee started this little experiment to help researchers publish content to a hub. This isn’t the Sorbonne, it’s the Wild West – it’s open and free and it’s what we all love deep down in our hearts. I feel the day that we treat this as an elites-only walled garden, is the day our profession will have fallen to so much accounting and pixel pushing. I know the concern is that it lowers professionalism for those of us who make money doing this professionally, but it’s true for any industry. There are those who will prefer the cheap suits at Sears, but there are plenty who respect and want a bespoke piece from Savile Row. The cream always rises to the top, so they say.

So I welcome all the hackers, hacks, script kiddies, punks, and noobs. There’s always more to learn, more that noobs can teach us about ourselves and our established modes of thinking and that’s frankly better for all of us.

Being Gorgeous

Tuesday, April 20th, 2010

As the wonderful Mr. Fry points out, the secret to being gorgeous is in one’s attitude of mind. By being mindful of good design choices and good interactions, users will tell us that we are wonderful. The secret is really in mindfulness – the more time and effort we put into designing quality interactions with touches and flourishes of UX goodies, the better our products become. The late, great John Slatin once told me that he felt that those who were mindful of accessibility and usability were so often far and away better than their peers at those areas. Because the Web is a mutable form, because users are constantly interacting with the implementation, and because feedback is easier and faster than ever before, we need every facet to gleam, every seam to be stitched and everything to look, well, gorgeous.

I’ve been thinking a lot about attention to details, something I’ve always struggled with (even though I know when I do it I’m so much better off because I take more pride in the thing I’ve created), and I’m making a larger push in my design and development to really focus on those details and little things that don’t so much make people notice them, but feel at ease because everything is just right.

Thinking about little details in a broad way helps one understand the full scope. If, for instance, a user is making a purchase on a site for the first time and there are lots of well done photos of the object or all the buttons fit the site look or the breadcrumbs show the steps a user needs to take; then there is a slow building of confidence – the user now trusts the seller because if the process was so tight on the details, the worries of shipping, security, etc are lessened (for better or worse) and customer confidence improves.

So let’s take some of Mr. Fry’s advice – the more we pay attention to making our interfaces and processes gorgeous, the more people will tell us so, which is the secret, really.

of Makers and Managers, Cabbages and Kings

Thursday, March 11th, 2010

I’ve been thinking about scheduling a lot lately, what with SxSW going on TOMORROW and all. I’m juggling a few projects at my daytime contract and a few for my personal business. I feel that some of the reason I’ve not been at the top of my game lately stems from how I schedule blocks of time to get into the flow.

I was reminded a few days ago of Paul Graham’s essay on Maker vs. Manager Schedules and I thought about my personal business. I often times need to be a maker and a manager – to need to have meetings and also give myself enough time to work effectively (and one assumes, live a life in between). I think what I’m going to do is schedule one day out of the week when I need to have a meeting and keep the rest of the week open to have some bit of flow.

There have been some awesome co-working spots that have opened up in Austin recently and talking with some of the people who run them about getting some time to get some real work done once a week or so. I think if I make myself have a standard meeting location, I have time to do managerial duties while leaving the rest of the evenings free to focus on actually making things (a persona I was working on should’ve been finished in one night instead of three).

I really want my business to succeed, I just need to be more effective in how I structure workflow so that I’m not doing more work with less results. We all make better ‘stuff’ when we get in the zone, into the flow of things, so the more often I have batches of time, the better off I think my work will be.