Archive for the ‘Web Design’ Category

Learned Pattern Recognition

Tuesday, August 23rd, 2011

I was having an interesting conversation with Alex Jones the other day, remarking about the usability studies by Peter Steen Høgenhaug around the ‘link’ iconography in CMS software. Alex touched on this in his blog with Usability of the Link Icon and earlier with Replacing the Save Icon. It’s interesting when we encounter patterns in systems that other designs tend to perpetuate and we create learned patterns that users who interact with our systems get used to over time.

As Alex points out, Høgenhaug did test with users unfamiliar with the CMS software and were not used to patterns in those systems even though many systems use very, very similar iconography. It would be interesting to see that case applied to frequent users (a simple pattern learned once, to be sure).

I’m a big fan of re-evaluating systems on a regular basis because I think it keeps UX professionals fresh. I’m always worried that too often, as technology changes, as systems become more complex and evolved, we rely on older iconography, older user patterns, and the ‘traditional’ ways of thinking. I feel that we should be looking deeply at the user base to come up with new and innovative methods to teach users new structures rather than relying on old habits and patterns. Saving to a disk may no longer be a useful user action, versions could be closer to the path you want users to take. Sharing, Tweeting, Manipulation – new and interesting actions have cropped up for users. It’s up to designers to take a step back and look at how these actions are taken in the system and craft designs which encourage these actions but are not confusing.

Personas for Redesign

Friday, August 12th, 2011

I’ve been tossing around ideas for personas – currently I have two solid users: those who want to know more about me because they wish to hire me or want to get to know my skills to help establish freelance contracts; and those who already know me, or have met me as part of the local tech/ design scene and wish to keep up professional contacts and read my blog.

John – Agency Creative Director

  • 38 years old, married with children and a dog – enjoys painting in his spare time.
  • John has been the creative director of a mid-sized agency for 3 years.
  • John’s looking for an online portfolio, attention to detail, and some idea of style and taste.
  • In addition to creative samples, John wants to see a good knowledge base, experience, and contact information .
  • John spends a fair amount of time on the Web and as such can appreciate good design and the latest trends both in Web development and design. He speaks the lingo and is on the forefront with best practices to fulfill a wide variety of customer/ client needs.
  • John takes an analytical, critical approach to sites. The need to find information quickly and effectively is important as he is constantly judging the interface.

Andrea – Local Web Designer

  • 31 years old, has a boyfriend and a cat – enjoys indie music and good beer.
  • Andrea is a local tech/ design geek who keeps up her relationships in the industry.
  • Andrea enjoys reading tech and design blogs (mostly through her Google Reader) to stay on top of the latest tools of her trade and also for inspiration for her next design.
  • Industry news is very important and she keeps up with what’s happening with her peers by attending several professional events as well as discussions online. Beer Summits are her favorite.
  • She is most likely to find a new blog to read through her contacts in the industry or through meeting with the authors at professional meetups

Any and all thoughts are welcome, I’m still kind of fleshing the personas out as I begin to focus on a new information architecture that I’ll post within the next few days. I’m still looking to see if, in fact, I need another persona or if these two would capture the majority of those who would look at my site.

Watch this space

Saturday, June 25th, 2011

I’ve started work on a redesign of everything.

I don’t just mean this site, but my resume, my cover letter design, my branding, my business cards, invoices, my Tumblr, my Twitter, everything.

I’ve not gotten to really get involved in my personal projects in a while so I’m deciding that I’m going all out on this project. I want to model everything after early-mid 1960s style ‘golden age of air travel’. I love the aesthetic that was produced at the time, but more importantly I love the concept of a user experience I’ll never be able to enjoy.

Air Travel used to be grand: everything was branded just so, every need was catered to, and the airlines encouraged an experience rather than just a service. I wasn’t alive to enjoy it, so I’m sure I romantize the experience a bit; but I’m enthralled with all the good design from huge companies really pouring money into a hard sell. I wish more companies would put that kind of money into their user experiences again, but with travel, sadly, I worry those days are long long gone never to return. Flying is now an uncomfortable chore, a thing you have to remove clothing to do, something that makes you feel flustered, and generally user-unfriendly.

I’m looking through lots of old inspiring tags, boarding passes, and materials from that era, trying to pick out graphic design elements that I can put my own twist on, update and make modern. I want to showcase how important every facet of the user experience was to the continued success of an industry and hopeful the exercise will make me a better user experience designer for it.

I’ll post wireframes, sketches, personas, and designs as I make them, so watch this space for big changes!