Archive for the ‘Advertising’ Category

Details Matter

Friday, August 12th, 2011

I finally got the shirt that I ordered off Fab (FYI, if you want an invite, I’d be glad to send you one) from the wonderfully creative Out Of Print clothing company. They make amazing shirts featuring artwork from out-of-print editions of great works. They also have a mission (from their site):

Out of Print celebrates the world’s great stories through fashion. Our shirts feature iconic and often out of print book covers. Some are classics, some are just curious enough to make great t-shirts, but all are striking works of art.

We work closely with artists, authors and publishers to license the content that ends up in our collections. Each shirt is treated to feel soft and worn like a well-read book.

In addition to spreading the joy of reading through our tees, we acknowledge that many parts of the world don’t have access to books at all. We are working to change that. For each shirt we sell, one book is donated to a community in need through our partner Books For Africa.

How we read is changing as we move further into the digital age. It’s unclear what the role of the book cover will be in this new era, but we feel it’s more important than ever to reflect on our own individual experiences with great literary art before it’s forever changed.

The one thing I was really struck by was the shirt’s tag. It’s always a great feeling to see that someone cared enough about the whole user experience to seamlessly meld ideas into a cohesive, coherent brand package. For a group concerned with literary tradition, they nailed the concept – my clothing tag was an old punch library card with the names of all the creatives involved in the project.

Details matter. The experience doesn’t stop with a purchase or a click through.

Watch this space

Saturday, June 25th, 2011

I’ve started work on a redesign of everything.

I don’t just mean this site, but my resume, my cover letter design, my branding, my business cards, invoices, my Tumblr, my Twitter, everything.

I’ve not gotten to really get involved in my personal projects in a while so I’m deciding that I’m going all out on this project. I want to model everything after early-mid 1960s style ‘golden age of air travel’. I love the aesthetic that was produced at the time, but more importantly I love the concept of a user experience I’ll never be able to enjoy.

Air Travel used to be grand: everything was branded just so, every need was catered to, and the airlines encouraged an experience rather than just a service. I wasn’t alive to enjoy it, so I’m sure I romantize the experience a bit; but I’m enthralled with all the good design from huge companies really pouring money into a hard sell. I wish more companies would put that kind of money into their user experiences again, but with travel, sadly, I worry those days are long long gone never to return. Flying is now an uncomfortable chore, a thing you have to remove clothing to do, something that makes you feel flustered, and generally user-unfriendly.

I’m looking through lots of old inspiring tags, boarding passes, and materials from that era, trying to pick out graphic design elements that I can put my own twist on, update and make modern. I want to showcase how important every facet of the user experience was to the continued success of an industry and hopeful the exercise will make me a better user experience designer for it.

I’ll post wireframes, sketches, personas, and designs as I make them, so watch this space for big changes!

stfu, noobs

Thursday, April 22nd, 2010

A conversation transpired the other day in which a colleague of mine remarked that he’d had it with “hacks” in our industry – that is, those who call themselves developers and designers but still use recycled code, un-secure scripts, and kludged together markup. He complained that there should be an education requirement (like that of doctors, lawyers and engineers) and that the lack of professional underpinnings was killing our industry. He argues:

“There’s such a low entry level to our industry, all you need is photoshop & wordpress to build a site”

“… [T]here are hacks in the webdesign/deve industry (like other industries) and education would help weed them out.”

“Anyone can participate even if they’ve never built a site before or their a seasoned vet.”

These arguments (and I hear them frequently amongst professionals in my field, especially after a few years of making a good, honest living doing this) are worrisome to me. I myself did not earn any degree in my industry (for those that don’t know: I have a B.S. in Microbiology and Immunology. NOT Web development. NOT Advertising. NOT Computer science.) and in fact, most of my most trusted colleagues didn’t either. Ours is a very, very young industry and we should do well to remember that our pioneers are not so old yet. Even surgery was once the domain of the barber. I think the low level of entry is amazingly effective in bringing in new talent who really want to understand and change the industry in new and powerful ways. What first got you into the Web field?

Education, to me, seems a horrifyingly poor way to “weed out” those hacks in the industry. High-powered ADAs who help put away mass murders, rapists, and pedophiles went to law school. The ambulance chasers and DWI-Dudes also went to law school. Education seems to be a rather poor way to separate the hacks from the pros – there are plenty of diploma-factories out there who are all to happy to give you a slip of paper giving you a degree in “Web Paging” in exchange for cold cash. The education is nice, but it’s my belief that Mark Twain was right: “I have never let my schooling get in the way of my education.” I myself teach classes on development and accessibility, I give back by posting on forums and message boards, I try to attend meetups and conferences to learn and share my knowledge with others because it keeps my skills sharp as well as opening me up to learn something from those with different life experiences.

The last point really gets under my skin. I feel that an argument like this is birthed from time removed from a time when the professional was starting out. I will be the first to admit I came in through the hobby and hacker route – I was a little script kiddy doing my best. I learned from stealing source code, playing with scripts from other sites and honestly hacking crap together until I understood how it worked. Tim Berners Lee started this little experiment to help researchers publish content to a hub. This isn’t the Sorbonne, it’s the Wild West – it’s open and free and it’s what we all love deep down in our hearts. I feel the day that we treat this as an elites-only walled garden, is the day our profession will have fallen to so much accounting and pixel pushing. I know the concern is that it lowers professionalism for those of us who make money doing this professionally, but it’s true for any industry. There are those who will prefer the cheap suits at Sears, but there are plenty who respect and want a bespoke piece from Savile Row. The cream always rises to the top, so they say.

So I welcome all the hackers, hacks, script kiddies, punks, and noobs. There’s always more to learn, more that noobs can teach us about ourselves and our established modes of thinking and that’s frankly better for all of us.