Archive for August, 2011

Learned Pattern Recognition

Tuesday, August 23rd, 2011

I was having an interesting conversation with Alex Jones the other day, remarking about the usability studies by Peter Steen Høgenhaug around the ‘link’ iconography in CMS software. Alex touched on this in his blog with Usability of the Link Icon and earlier with Replacing the Save Icon. It’s interesting when we encounter patterns in systems that other designs tend to perpetuate and we create learned patterns that users who interact with our systems get used to over time.

As Alex points out, Høgenhaug did test with users unfamiliar with the CMS software and were not used to patterns in those systems even though many systems use very, very similar iconography. It would be interesting to see that case applied to frequent users (a simple pattern learned once, to be sure).

I’m a big fan of re-evaluating systems on a regular basis because I think it keeps UX professionals fresh. I’m always worried that too often, as technology changes, as systems become more complex and evolved, we rely on older iconography, older user patterns, and the ‘traditional’ ways of thinking. I feel that we should be looking deeply at the user base to come up with new and innovative methods to teach users new structures rather than relying on old habits and patterns. Saving to a disk may no longer be a useful user action, versions could be closer to the path you want users to take. Sharing, Tweeting, Manipulation – new and interesting actions have cropped up for users. It’s up to designers to take a step back and look at how these actions are taken in the system and craft designs which encourage these actions but are not confusing.

Personas for Redesign

Friday, August 12th, 2011

I’ve been tossing around ideas for personas – currently I have two solid users: those who want to know more about me because they wish to hire me or want to get to know my skills to help establish freelance contracts; and those who already know me, or have met me as part of the local tech/ design scene and wish to keep up professional contacts and read my blog.

John – Agency Creative Director

  • 38 years old, married with children and a dog – enjoys painting in his spare time.
  • John has been the creative director of a mid-sized agency for 3 years.
  • John’s looking for an online portfolio, attention to detail, and some idea of style and taste.
  • In addition to creative samples, John wants to see a good knowledge base, experience, and contact information .
  • John spends a fair amount of time on the Web and as such can appreciate good design and the latest trends both in Web development and design. He speaks the lingo and is on the forefront with best practices to fulfill a wide variety of customer/ client needs.
  • John takes an analytical, critical approach to sites. The need to find information quickly and effectively is important as he is constantly judging the interface.

Andrea – Local Web Designer

  • 31 years old, has a boyfriend and a cat – enjoys indie music and good beer.
  • Andrea is a local tech/ design geek who keeps up her relationships in the industry.
  • Andrea enjoys reading tech and design blogs (mostly through her Google Reader) to stay on top of the latest tools of her trade and also for inspiration for her next design.
  • Industry news is very important and she keeps up with what’s happening with her peers by attending several professional events as well as discussions online. Beer Summits are her favorite.
  • She is most likely to find a new blog to read through her contacts in the industry or through meeting with the authors at professional meetups

Any and all thoughts are welcome, I’m still kind of fleshing the personas out as I begin to focus on a new information architecture that I’ll post within the next few days. I’m still looking to see if, in fact, I need another persona or if these two would capture the majority of those who would look at my site.

Details Matter

Friday, August 12th, 2011

I finally got the shirt that I ordered off Fab (FYI, if you want an invite, I’d be glad to send you one) from the wonderfully creative Out Of Print clothing company. They make amazing shirts featuring artwork from out-of-print editions of great works. They also have a mission (from their site):

Out of Print celebrates the world’s great stories through fashion. Our shirts feature iconic and often out of print book covers. Some are classics, some are just curious enough to make great t-shirts, but all are striking works of art.

We work closely with artists, authors and publishers to license the content that ends up in our collections. Each shirt is treated to feel soft and worn like a well-read book.

In addition to spreading the joy of reading through our tees, we acknowledge that many parts of the world don’t have access to books at all. We are working to change that. For each shirt we sell, one book is donated to a community in need through our partner Books For Africa.

How we read is changing as we move further into the digital age. It’s unclear what the role of the book cover will be in this new era, but we feel it’s more important than ever to reflect on our own individual experiences with great literary art before it’s forever changed.

The one thing I was really struck by was the shirt’s tag. It’s always a great feeling to see that someone cared enough about the whole user experience to seamlessly meld ideas into a cohesive, coherent brand package. For a group concerned with literary tradition, they nailed the concept – my clothing tag was an old punch library card with the names of all the creatives involved in the project.

Details matter. The experience doesn’t stop with a purchase or a click through.