Archive for January, 2010

User Experience of the Well Made Shirt

Thursday, January 28th, 2010

This week has another drawn out metaphor! Hoorah for metaphors! I’ve been thinking about the user experience with everyday objects lately for a personal project of mine and have been thinking carefully on objects I use and admire. A local men’s clothing store near my work recently had a 50% off sale and I went in to take a look. I’ve learned over the years how to look for certain quality elements in the things I buy for myself and I got to thinking of the years of precision and know-how that have gone into making a high-quality dress shirt. It makes sense, to spend the time and effort (and, by proxy, the cash) on something that a gentleman wears every day (well, almost everyday) if it means a better experience overall. Making a good user experience means the client feels you’ve done nothing at all – that there is a seamlessness to the experience that allows the user to dwell on the task at hand because the interface is so comfortable and easy. I’ll walk through some examples of good user experience in a dress shirt, showing how each piece solves a small problem

Horizontal Buttonholes
Buttonholes serve to keep the garment fastened, plain and simple. The reason buttonholes in dress shirts run vertically is two fold: one one hand, the vertical lines look good with vertical stripes and stitching, and on the other, the vertical buttonhole keeps the button in the middle of the hole while making sure that no stress unbuttons it. Two holes in the shirt, however, have different stress points: the neckline (the collar) and the waistline (at the belt level).

The neck and hips both rotate horizontally while the chest and stomach, when they do rotate, rotate vertically along the spine. This causes stress to be placed in the opposite direction from the position of the vertical buttonholes at these locations. Tailors, being the designers they are, came up with a nifty solution:

horizontal button holes

Horizontal buttonholes at the waist and neck now distribute the pressure from twisting motion! But wait, doing so suddenly ruins the nice, clean centered button everytime force is applied. The button will slide from the middle, to the opposite side of the force and back again. That wouldn’t look good, except these buttons are hidden from view by the tie at the neckline and the belt and trousers at the waistline. Brilliant!

Gusset Reinforcements
Speaking of pressure, the shirt has pressure applied anyplace that two pieces of fabric meet. Normally seams take all this pressure, but what of areas that require openings such as the cuffs and the space where the front and back tails meet along the coronal plane of the body? Over time, tailors found these meeting of the folds took much of the stress of the garment. To solve this and make the shirts last longer, tailors employed gussets: small pieces of fabric and stitch that held fast like so:

gussets on shirts

These reinforcements are not that noticeable, but they add long-term value to the shirt while solving a fundamental problem, which keeps the user happy as their shirt secretly holds up throughout the day

Undercollar Construction
The collar of a shirt is arguably one of the most distinctive aspects to the shirt. Button down, point, or wing collars all give a clean line to the face of the gent wearing it. Tailors know this but they also know that men sweat and need to wash the shirt over and over again in its lifetime. The problem with washing is the shrinking effect it can have on fabric. To keep the points clean and the collar looking sharp, Tailors build in undercollars. Undercollars are woven differently than the top collar to not pull on the top fabric if they shrink:

Undercollar fabric

The undercollar really highlights a good user experience in that the shirt, despite repeated cleaning, looks great everytime. The undercollar is almost never, ever seen, much less noticed, yet it just works to make the user appreciate the forward-facing part of the shirt.

Buttons and Stitching
Buttons and stitches are the main reinforcements of the garment, and as such, need to be sturdy and many. Buttons on well made shirts are generally pearl, rather than plastic. Though Tailors found that it was cheaper to use plastic or resin buttons, they cause the buttons to slip from their holes easier and can chip and crack more often than their stronger pearl counterparts. Stitches hold all the pieces of the garment together, so the more per square inch, the more the shirt feels like a single piece, moving as one.

pearl buttons and 20 stitches per inch

The phrase, “A stitch in time, may save nine” is literal here. This translates to any user experience developer: by spending the time and effort to make the experience better up front, the system becomes easier to maintain and by thinking of the details, the major pieces are already in place.

When developing a user experience, think about the ways the user will operate the system. Where will the user notice problems? Where will the pain points be? By gathering feedback and thinking critically, we can reinforce the way the user interacts to ensure a seamless and brilliant feel for our users. By taking care of the problems the user might run into, be provide an interface that the user feels is bespoke, made for them. When we do things right, the experience is as nice and comfortable as your favorite shirt.

Zen and the Art of Craft Brewing

Friday, January 22nd, 2010

I love beer. This is not surprising to anyone that knows me. I’ve driven miles, changed plans, and hunted far and wide just to get my hands on interesting and tasty brews from all over the place. I also enjoy Zen Buddhist thought. In many ways, making beer is very much an experiment in Zen, there are many steps to brewing that help teach us many aspects of Zen philosophy.

In Zen Buddhism, the aim is to be mindful of a Buddha-nature within all things. Through the rote task of brewing (which has many steps), we must be mindful of the nature of the thing (presumably to achieve enlightenment when our cups are empty).

Preparing the vessel
Having a clean set of tools for beer making is incredibly important. Anything which is not sanitized can ruin a beer by inoculating a delicious, sugary broth with microbes other than the yeast which is desired. In Zen meditation, one must clear the mind, to be still before turning the eye inward. By cleansing the mind of thought, order is ready to be established.

Meditation
When the grains have steeped, the water is brought back to boil before sugary extract is added along with hops in different stages. There is often an hour or more of furious boil going on in the pot and as such, the pot must be stirred to keep the mixture from burning as well as to keep the brew from frothing over and spilling. The home brewer, therefore, must sit and watch as his or her pot boils. An hour spent stirring gives the mind time to process and think clearly. In this way, stirring the wort is meditation.

Discipline
The discipline of regularity is essential to Zen. By being mindful of even the smallest activity, one’s ego falls away and the focus on the task can clear the mind. In brewing, one must be well disciplined to ensure that the beer is heated to the right temperature, all equipment is sanitized, all ingredients are measured & added at just the right time, that the yeast are alive and growing, and that the wort chills quick enough. All these steps must be followed and followed strictly in time and procedure to make beer. The repetition of steps over and over makes better beer each time.

Patience
Enlightenment does not come easy. It is difficult to find the right path. In brewing, even after the stressful and arduous task, you must wait. And wait. And wait some more because the beer will not truly be ready. You are always waiting for the reward with beer: You must wait for water to boil, wait for the hops to open their oils, wait to cool the wort down to room temperature, wait for the primary fermentation to finish (a few weeks), wait for the secondary fermentation to finish (a few more weeks), then the bottle/ keg fermentation (another week at least). This teaches us patience, if any of these steps is rushed, we will pay for it later.

Impermanence
In Zen Buddhism there is a concept of letting go of things in order to focus on the now. The idea translates well over to beer making. I recently had to trow a batch of beer (several gallons) out because it was contaminated. Even when things do go according to plan, the hard work and effort put into crafting a beer still culminates into a perishable beverage that must be destroyed to be enjoyed.

What other sorts of activities do you think might also translate well as exercises in Zen? Leave a comment below and let me know what sorts of activities you do that help you achieve a better state of mind, a hobby that helps get you into a zone where you can focus on the task at hand.

Shortsightedness in the Time of Panic

Friday, January 15th, 2010

Gray's anatomy of the eye

I recently lost a potential contract to price. My main competition came down to a price that was about 1/5 less than mine, but the client wanted to work with me more. I assumed that meant that the client would find the money needed for what they assumed was going to be a better experience. They really wanted me to drop my price and match the competition. The first rule in service pricing is this: There is always someone who will do it cheaper. Always.

The issue, given the poor state of the American economy, constantly boils down to price. Is the problem price because the service has been commodified: “How much is one Website”? Is the problem price in that all money is being shunted away from advertising?

If the problem with the price boils down to commoditization of services, I’ve always found that treating the idea of the services as a large investment commodity (how much is a car?). If, on the other hand, the price boils down to a shift of funds away from advertising and into R&D or other aspects of the business.

In the short term, that makes good sense: marketing and advertising are actually investments – you spend the money now for greater brand recognition, greater leads, better sales tools, and so on in the long run. The shortsighted part though, is that those groups who continue advertising efforts through tough economic times come out over 200% ahead of their competitors who cut back during a recession. By reevaluating & re-channeling advertising dollars, by reaching for creative but cost effective solutions, and choosing to really getting to know the customer base; companies can thrive.

One example of cost saving is e-blasts. Sure, as a programmer I don’t like to code them nor do they make me much money because they are pretty quick to design and code; but they make, on average, forty dollars to every dollar spent. Direct (snail) mail pieces on the other hand? 5 dollars to every one is the best one might hope for. Re-evaluation of the whole strategy with a cool head can often return large dividends.

Please comment and let me know some ways you helped get around price and educate your clients. Or, if you think I’m full of crap, let me know! Either way, share your experiences in the comments.

Like a new Suit

Wednesday, January 13th, 2010

Neil Patrick Harris

So there’s a new design for a new decade! I’ve changed some stuff around to emphasize the posts and graduated from a portfolio/ resume site to something where I can write and network more. The portfolio’s still up, I just have it by invite only because I wanted to change how this site works for me.

To that end, I’ll be posting much more, thanks to joining Project52. The posts won’t always be on development, I’ll be writing about beer, fashion, tech, and anything else I can dream up. I’ve also started a weekly digest to roll up all the stuff I’ve been doing on the Web each week on various sites that I’m a member of. Please subscribe if you’d like to keep reading my thoughts here.